By T.L. Th… Joseph Kahn, who has directed several of Swift's videos, including her last video for "End Game," has been accused of borrowing a concept (or three) from Jonze. And what unfolds for new fragrance Kenzo World is nearly four minutes of expressionist dancing from a character who escapes a boring black-tie gala so she can chest-thump, eye-roll, body-slam and otherwise flail her way around a glamorous venue (Lincoln Center?). Ian Failes. The first clue is the name of the short film: "My Mutant Brain." The American director has once again lent his unique visual taste to fashion house Kenzo, by directing its commercial for a new perfume called "Kenzo World." She stands out from the crowd." "When we think about perfume campaigns, we think about a pretty girl with a bottle," Qualley said in a statement. "She's not nostalgic at all. Traditionally, high-style perfume ads tend to feature a supremely polished model or actress effortlessly exuding conventional beauty and grace, along with a general sense of having it all-ness, as if the scent in question functions as an aromatic glue designed to hold lives artfully together with one simple spritz.This morning, the storied (and funky) house—revamped and reimagined in 2011 by Los Angeles natives and Opening Ceremony founders Carol Lim and Humberto Leon—released the promotional film for its first-ever perfume, KENZOWORLD, and it’s nothing short of awesome. Stanley. The Spike Jonze–directed short for Kenzo World, the brand’s newly imagined scent, shows Qualley leaving a fancy dinner fete and entering into … The ad serves as the coming-out party for not just the fragrance but also the original soundtrack, "Mutant Brain," from Jonze's brother Sam Spiegel and Ape Drums. Costumed in an envy-worthy green gown designed by Lim and Leon, the actress dances her way out of her conventional surroundings and into an atmosphere of her own making.It’s no surprise that Qualley’s seemingly organic moves are so captivating: The dance was choreographed by Ryan Heffington, the movement aficionado behind Sia’s video for “Chandelier,” starring a blanched-wigged Maddie Ziegler. KENZO World (Spike Jonze… She's never blasé, always enthusiastic. What could be fresher than that?Kenzo Gets Spike Jonze to Capture the Playfulness of Its New PerfumeThe campaign film features a dance session with actress and former dancer Margaret Qualley. August 30, 2016 . The branding, unlike the feverish movement, is subtle.

It's very multi-faceted and different; it takes the spectator by surprise." To the beat of an upbeat soundtrack—titled, appropriately, “Mutant Brain,” which was created for Kenzo by Jonze’s brother, Sam Spiegel—Qualley contorts her face and body with a decidedly raw, and at times, maniacal impudence that is both immediate and aspirational.
If you find most ads for pricey perfume to be pretentious and ridiculous, because they are, this one's for you. It has shades of Fatboy Slim's "My Mutant Brain" sprang from the vision of Kenzo's artistic directors, Carol Lim and Humberto Leon (seen above, with Jonze). Ad of the Day: Spike Jonze’s New Perfume Ad Is Ludicrous, High-Octane, Sci-Fi Fun. In a new spot for Kenzo World Le Nouveau Parfum, Spike Jonze trashes all the typical fragrance-ad tropes (finally, no more sexy voiceover!) 9.8.2016 3:43 PM. She's a blur in an emerald-green evening gown. Wow! Spike Jonze's Kenzo ad may be the best perfume commercial ever made Updated August 31, 2016 — 4.47pm first published at 2.17pm Normal text size Larger text size Very large text size It comes at the end, when Qualley dives through a giant floral eyeball, an approximation of the perfume's packaging.

But it's so over the top, it can't help but leave you entertained. "The Kenzo girl inhabits the present, like right now," they said in a statement. © 2020 Adweek - All Rights Reserved The Leftovers and The Nice Guys actress does all that and more in a rousing new perfume ad directed by Spike Jonze (Being John Malkovich, Her) for the French luxury house Kenzo. Some of that performance experience might come in handy if you’re ever auditioning for Spike Jonze.

The film starred Margaret Qualley as a woman erratically dancing around a large mansion, with choreography by Ryan Heffington. By Calin Van Pari s T he first few seconds of Spike Jonze’s new advert for Kenzo perfume lull you: a beautiful woman, bored in a black-tie world; just what you might expect from a glossy fashion ad. Directed by Spike Jonze (a longtime friend of the artistic directors), the wholly original commercial speaks to the playful irreverence found in both the brand and its newly bottled essence (available next month at Bloomingdale's): a medley of rose, ylang-ylang, and Ambroxan dreamed up by Paris-based parfumier Francis Kurkdjian and housed in Kenzo’s whimsical and iconic all-seeing eye.Actress and former dancer Margaret Qualley begins the short film in a stuffy event room, where she struggles to feign interest in an even stuffier speech before heading to the hallways for an impromptu stomp session.

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