When looking at the Pinto case today, one can easily determine that there were some negligent and unethical decisions being made by the Ford Motor Company. The subcompact was a new addition to the American markets, but not new to markets. Ford Pinto Case John Fraughton Jr. Taylor Gray Brenda Greenwell Christopher Macintyre Leanne Marks University of Phoenix MGT 216 March 17, 2010 Table of Contents Introduction 3 Recommended Solutions and Supporting Information to the Ford Pinto Case 3 Traffic Safety and Accident Data 4 Ethical Opinion 5 Influences from External Social Pressures 5 Case Examined with the Period Eye 6 … There were various ways of making the Pinto’s gas tank safer. Ford's cost-benefit analysis showed it was cheaper to endure lawsuits and settlements than to remedy the Pinto design.Ford knew about the risk, yet it paid millions to settle damages suits out of court and spent millions more lobbying against safety standards. The lawsuits brought by injured people and their survivors uncovered how the company rushed the Pinto through production and onto the market.

Finally, in September 1978, Ford issued a recall for 1.5 million 1971-76 Pinto sedans and Runabouts, plus all similar 1975-76 Mercury Bobcats, for a safety repair.

Case Study Of Ford Pinto. Further evaluation of the analysis indicated if the defect was repaired, the cost of the automobile would increase; resulting in fewer sales and profit decrease.

Each car received a new fuel-tank filler neck that extended deeper into the tank and was more resistant to breaking off in a rear-end collision. Instead, eight years of continued production went by, and countless lives were lost due to the unethical and reckless behavior of Ford Motors. Please check your entries and try again. Weird & WackyWe use cookies to personalise content and ads, to provide social media features and to analyse our traffic. Still, GM has rejected requests to recall the pickups and repair them. "Hell no," said an engineer who worked on the Pinto. The vehicle engineers were tasked to develop the vehicle and put it into production within 25 months, which was nearly half the time in which the average new vehicle is put into production. Ford officials decided to manufacture the car even though Ford owned the patent on a much safer gas tank. Ford has argued for over three decades that The Ford Motor Company is not at fault, but rather the other motorists who happened to rear end the Pinto drivers.Many accuse Ford of rushing the Pinto into production without proper testing leaving a faulty fuel system in the car that would rupture with any rear end collision or rollover accident; this resulted in the deaths of over 500 people.

Burning Pintos had become a public embarrassment to Ford. Can a dollars-and-cents figure be assigned to a human being? the explosion of Ford Pinto's due to a defective fuel system design led to the debate of many issues, most centering around the use by Ford of a cost-benefit analysis and the ethics surrounding its decision not to upgrade the fuel system based on this analysis.

However, the court denied Ford's request to have the punitive damages award thrown out entirely, finding that Ford had knowingly endangered the lives of thousands of Pinto owners.Internal company documents showed that Ford secretly crash-tested the Pinto more than forty times before it went on the market and that the Pinto's fuel tank ruptured in every test performed at speeds over twenty-five miles per hour. The Ford Pinto was completely engulfed in flames and the accident resulted in the death of the three young girls. In 1968, Ford executives decided to produce the Pinto. Although Elwell had testified in more than fifteen previous cases that the pickups were safe, this time he switched sides and told the jury that the company had known for years that the side-saddle design was defective but had intentionally hidden its knowledge and had not attempted to correct the problem. Finding that the company had known that its “side-saddle” gas tanks which are mounted outside the rails of the truck’s frame, are dangerously prone to rupture, the jury awarded $4.2 million in actual damages and $101 million in punitive damages to Moseley’s parents.What undoubtedly swayed the jury was the testimony of former GM safety engineer Ronald E. Elwell. Sarah In Detroit, worry was fast fading to panic as the Japanese, not to mention the Germans, began to gobble up more and more of the subcompact auto market. However, the jury was persuaded that Moseley survived the collision only to be consumed by a fire caused by his truck’s defective fuel-tank design. During the accelerated production schedule, Ford became aware of serious risks associated with the Pinto’s fuel tank.Ford engineers considered a number of solutions to the fuel tank problem, including lining the fuel tank with a nylon bladder at a cost of $5.25 to $8.00 per vehicle, adding structural protection in the rear of the car at a cost of $4.20 per vehicle, and placing a plastic baffle between the fuel tank and the differential housing at a cost of $2.35 per vehicle.

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