In an ad bedecked by Harry Winston jewels (a dramatic thick ruby and clear quartz necklace set off by a green-striped fabric), Cadillac regretted "that all who expressed their desire to own a Cadillac cannot do so. Master-poet, master-painter, master-workman, each in his turn is assailed, and each holds his laurels through the ages. The Cadillac for 1960 was a little less dramatic than the previous year, but not their advertising.

He began as a motion picture cameraman in France but British Vogue called him away in the thirties to do some fashion shoots.

as well as the more-familiar darker jewel tones. It was also a year GM decided to go all out in its advertising, hiring fashion photographer Arik Nepo to capture their staged scenes of elegance.
Then the Cadillac itself appeared, front and center. The usual stable of jewelers continued to produce even more elaborate jeweled pieces to accent the ads.

Cadillac is making a serious attempt to claw its way back into the heart of the luxury market.

For these ads, a divided color bar topped the ad — black and red, black and blue, blue and red, etc.

"In every field of human endeavour, he that is first must perpetually live in the white light of publicity. Cadillac, a U.S. marque since 1902, built some of its best cars during the post-WWII boom, and from 1949-1962, advertised them as prestigious luxuries. And Cadillac introduced its incredibly popular Eldorado with a number of firsts in the industry — wraparound windshield, automatic headlight dimmer, and signal-seeking car radio. The car color matched the jewels — a Pompeian red with rubies, Inverness green with emeralds, an Arroyo turquoise with aquamarine, and a Pelham blue with sapphires. GM spent US$190 million to upgrade the Lansing Grand River Assembly plant for ATS production and hired a second shift of workers.The ATS is a compact four-door, five-passenger sedan.

That which is good or great makes itself known, no matter how loud the clamor of denial.

Cadillac further claimed that surveys (of unknown origin) showed that more than twenty million American motorists would rather own a Cadillac than any other American car. There were also a few ads of individual models posed alongside a Cadillac. In one distinctive ad, a silver striped mink coat was shown on a raven-haired beauty who loomed over a Cherry red four-door sedan that was called "the most beautiful and distinctive creation ever to bear this honored name." And the ad copy pronounced Cadillac's supremacy: "Wherever highways lead and quality is recognized, Cadillac is known and accepted as motordom's supreme achievement." Refined, elegant necklaces by Harry Winston or Van Cleef and Arpels appeared against rich backgrounds — a mottled pink, a midnight blue sky, or a gold-toned folded fabric, each with starry highlights. You are currently viewing Cadillac.com. Social events were highlighted in the 1955 Cadillac ads.

In addition to its stylistic elements, it had a more powerful engine, and power windows, power seats, and cruise control were also made available to its owners.

Reproducing any material on this website without permission is prohibited. The lower portion of the ad showed staged scenes at various exclusive venues — the Boston Museum of Fine Arts, the San Francisco Symphony, dining at Romanoff's, an art opening at Boston's Museum of fine Arts, the Palm Springs Racquet Club, or luxury hotels and resorts such as the Plaza, the Hotel Mark Hopkins, and the Greenbrier. With these ads there was sometimes an overt pitch to women in the text, as well — "Never, to our knowledge, has a motor car so captured the hearts of American women motorists so quickly — or so completely."

The 1961 Cadillacs were restyled with sculpted side panels and a spiffy new grille that receded from its center point, top to bottom and side to side, between dual headlights. MacManus wrote a famous Cadillac all-text ad that ran just once — in the January 2, 1915 edition of
There was a pink floral print for mother and daughter, both with short pouf sleeves, by Alessandra De Paolis of Ines Da Roma and another mother-daughter ensemble by Scaasi that included enormous white bows on navy blue dresses, with conical white hats topped by artificial navy blue pompom flowers. The ads reminded ladies that they could select a car to match their personalities — and that they could delight in the car's roominess.

. Visit Safety or driver-assistance features are no substitute for the driver’s responsibility to operate the vehicle in a safe manner. This was the first year for dual headlights, slightly changed trim, and less pronounced tailfins. On March 29, 1956, Ernest Jones, then President of the firm, spoke to the Pittsburgh Advertising Club, saying that TV advertising might be OK for low-cost goods but that a 60-second commercial couldn't deliver the sort of consumer interested in purchasing high-priced durable products. Valuative nouns appear to have been "in" that year, ads proclaiming Cadillac's value, individuality, superiority, silence, acclaim, supremacy, leadership, worth, splendor, elegance, magnificence, etc. Sign up to track 167 nationally aired TV ad campaigns for Cadillac. Their love for the car was easily explained since the car was "supremely beautiful", with interiors "gracious and luxurious almost beyond description."


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